Multimedia is a well Owen combination of text , Graphic art, Audio, Video and Animation. A Multimedia presentation can be a linier or non- interactive one or non-linear or a interactive one. A perfect example for linear presentation could be a movies which has all the elements integrated in one form and that runs from start to end with out human interference. On the other hand for the non linear presentation is one that lets the end user to navigate through the content at will. Example a information Kiosks.

Graphics and Animation Industry in India specially now is doing very well as it is the hub for people round the world because of its high creativity and cheap labour.

Young or old, everybody loves a good animation film. The grand success of animation movies has opened doors to a whole new form of entertainment in India.

Indian kids are so tuned in to Superman and Spiderman; they've forgotten superheroes in their own backyard until the release of Hanuman. The success of Hanumans indicates a Good Animation Movie can be commercially successful in Indian Box-office. Hanuman is based on the lifeof mythological hero , could set the trend for more animated flicks based on Indian Mythological heroes.

It is a series of related still images in quick succession - this process involves both art and crafts. The cartoonist, illustrator, fine artist, screenwriter, musician, camera operator and motion picture director combine their skills to create the animation effect. In 2D animation even today, each frame is drawn by hand and there is no substitute for this. Animators bring life to their drawings, creating an illusion of spirit and vigor. There are many forms of animation but the two popular forms are 2D or cel animation, and 3D animation or CGI. The Lion King, Aladdin, The Beauty and the Beast and Hanuman are 2D productions. On the other, hand 3D animation is created entirely using computers. Shrek 2, Toy Story, Finding Nemo, The Incredibles and Madagascar are examples of 3D productions.

All of a sudden multimedia courses seem to bombard students and professionals from all corners. One may come across at least one such institution while on the way home from work or anywhere outside. Everyday morning newspapers carry bright pamphlets advertising a new course in multimedia! Everyone seems to find a necessity to enroll themselves into one of these courses. One may end up wondering why the term multimedia has sprung into limelight. There are many answers to this. One of them is the guarantee of placements which most of the multimedia institutions provide. This has at one point of time attracted students tremendously like bees to a hive. Another prominent reason is the growing inclination of the film industry towards this line. Animation, graphics, special effects have become an inseparable part of the entertainment industry and have found place as a major marketing proposition.Value addition aspect to the degree courses, career focused courses and specializations and fulfilling job requirements in networking lines have also driven students and professionals towards such courses.

In the ever-changing global environment today, it is a surprise to many that even a skill like doodling during your class hours can be put to effective use. Graphic designing is one such field, which requires you to put your creative mid to use in order to plan, analyse and create visual solutions to communications problems. They decide the most effective way of getting a message across in print, electronic, and film media using a variety of methods such as color, type, illustration, photography, animation, and various print and layout techniques.

It is a convenient and productive job as it can be done from any corner of the world. You could be sitting in the basement of your house and designing graphics for global giants like Whirlpool and Reckitt Benckiser. This has led to the birth of a new industry in India- Outsourcing, which was more popular for IT solutions have trickled down to Graphic designing. Even though it is a creative process many organizations and companies outsource their work to design houses to create their work.

Off shoring of jobs to India which started off with call-centres and back-office jobs like accounting has today spread to include high-end product design work and even packaging and graphic designs. As manufacturers look at reducing costs and product development cycles, India is fast emerging as the new-age design board for MNCs. The result: MNCs like Whirlpool, GE, LG, Philips and Bosch are setting up research and design centres in India. And some others like Reckitt are offshoring design work to Indian design houses.

"Outsourcing design jobs to India started in a small way, but is going to be big. This is the latest trend in the world of manufacturing. A product is today conceived in the US, designed in India, manufactured in China and sold in markets across the globe"

Experts have discovered that the use of newspaper graphics greatly increase readership and sales. A combination of different visual elements such as vector graphics, illustration, photography and clear and concise text provide an at-a-glance image explaining quickly and efficiently the whys, wheres, whens, whos and hows of the article.

They have discovered that opposed to the sole use of vast tracts of text such as this one, images speed up the learning, understanding and remembering of any particular subject. The eye-catching nature of these colourful images immediately draws the attention to the article. This pleases the reader and as a result they are far more likely to purchase the paper or log in to the website again.

The layout designer Dharanya of Deccan Chronicle shares her experience, I have had years of professional experience in this field and have found that editors, journalists and readers are satisfied with what a combination of text and graphics present. Complicated subjects such economics, science, sport environmental problems are broken down into simple and concise explanations.

If the graphic sparks an interest in the reader they will go on to read the full article. The use of infographics should not be underestimated. She also adds, I enjoy illustrating diverse topics, and even learn a great deal personally. I am always delighted when editors commission me for their paper, magazine or web-site!

XYZ Axis was started in the year 2005 by Ms.R.Anbharasi who herself is a specialist in the field of Graphics and Animation. Being in this field for over a decade she started her career in Vector Institute Of Visual Arts as a faculty and then moved on her career ladder as a Graphic Artist in Penta soft.

Her passion and thirst for teaching initiated her to start her own Multimedia Institute. Being a visionary she wanted to incorporate all her experience and expertise in to a full-fledged elaborated and constructive curriculum.

Today with the boom in the market the driving force to capitalize the market is publicity through Advertisement through News papers, Posters, Pamphlets, Radio, TV, Internet etc. So there is a requirement for such people. Who are those people? They are the people with creativity and not me early with technical talent. Therefore people with creative talent should pursue this course to gain technical knowledge to keep in pace with the growing technology.

The minimum qualification required is the mindset. Students, employees, House wife's, retired people, with basic English knowledge with creative thinking is eligible to join the programme.

This course is totally non dependent to any technical or artistic field. However people with artistic background and technical know how are always in advantage to pursue the course in a faster pace.

The scope is phenomenal. Right from morning tooth paste to all out at bed time is dominated by the advertisement industry through different mediums. Be it on print, broadcast, film, Internet. computer game industry is a booming industry, CBT's, WBT's educational cd's etc. The list is endless.

Job opportunities are world wide. India in particular is becoming the hub of creativity. Because of its exhaustive creative man power and low cost the entire world is looking at it for resources.

We don't enroll more than ten students per batch. We want to give personalized attention to every student. Individual attention we believe is very crucial in this course to bring out and tap the creative talent from the student.

Absolutely! That is the main idea of the course. To provide industry based training and place all the students in a reputed organizations.

Course curriculum is update on a regular basis. As and when there is a need, requirement and new updates of version there is definitely an update.

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